Strategic Marketing Analyst
Morton, PA Morton, PA Full-time Full-time Estimated:
$52.
3K - $66.
2K a year Estimated:
$52.
3K - $66.
2K a year Oliver Heating & Cooling, located in Morton PA, is seeking a Brand & Strategic Marketing Analyst to plan, develop, analyze industry data and oversee our marketing campaigns.
Oliver Heating and Cooling is a family-owned business serving Delaware County, Chester County, parts of Montgomery County, and Delaware for 50 plus years.
Oliver provides HVAC, Plumbing, Electrical, and Remodeling services.
We are a Golden Rule company and believe that our employees are our number one asset!
Responsibilities:
Compile and study data related to consumer behavior, industry trends, customer interaction, and competitor profiles.
Interpret and monitor data analytics programs and track key metrics to evaluate campaign performance from outside agencies.
Design marketing campaigns and spearhead market research efforts.
Partner with appropriate outside agencies and internal teams to create marketing plans for new offerings.
Lead content development and promotion to support an effective customer recognition of all services offered by Oliver.
Monitor and report on the performance of the product portfolio, results of related sales and marketing and efforts.
Collaboration with other teams, including social media and sales and service managers.
Own and optimize brand recognition to drive results.
Determine the right audience, messaging, and marketing tactics to deliver on campaign and program goals.
Use that data to guide informed decision making when planning and targeting marketing campaigns, particularly those on digital platforms.
Monitor and analyze SEM and SEO campaigns focused on our lead generation.
Work cross functionally with appropriate department teams to create innovative marketing programs to support their department goals and align with the Oliver brand.
Design and implement process improvements that positively impact our marketing efforts.
Support outside marketing providers to drive success and sales/marketing campaigns.
Requirements:
Bachelor's Degree in applied sciences, business, business administration, marketing, computer engineering, electrical engineering or mathematics, or equivalent experience.
Experience with marketing strategic planning Experienced with data-driven campaign planning and Analysis.
Ability to compile and evaluate marketing analytics and related data.
Working knowledge with Adobe Creative Suite, spreadsheets, SaaS, Agile, and Google Analytics.
Demonstrated strong leadership skills and attention to detail.
Collaborator with sound time management and business acumen.
Can use critical thinking and work ethic to assist in strengthening our brand and target areas for all services.
Experience seeing projects through from inception to finish.
Job Type:
Full-time
Benefits:
401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Ability to commute/relocate:
Morton, PA:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Marketing:
3 years (Preferred) Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
$52.
3K - $66.
2K a year Estimated:
$52.
3K - $66.
2K a year Oliver Heating & Cooling, located in Morton PA, is seeking a Brand & Strategic Marketing Analyst to plan, develop, analyze industry data and oversee our marketing campaigns.
Oliver Heating and Cooling is a family-owned business serving Delaware County, Chester County, parts of Montgomery County, and Delaware for 50 plus years.
Oliver provides HVAC, Plumbing, Electrical, and Remodeling services.
We are a Golden Rule company and believe that our employees are our number one asset!
Responsibilities:
Compile and study data related to consumer behavior, industry trends, customer interaction, and competitor profiles.
Interpret and monitor data analytics programs and track key metrics to evaluate campaign performance from outside agencies.
Design marketing campaigns and spearhead market research efforts.
Partner with appropriate outside agencies and internal teams to create marketing plans for new offerings.
Lead content development and promotion to support an effective customer recognition of all services offered by Oliver.
Monitor and report on the performance of the product portfolio, results of related sales and marketing and efforts.
Collaboration with other teams, including social media and sales and service managers.
Own and optimize brand recognition to drive results.
Determine the right audience, messaging, and marketing tactics to deliver on campaign and program goals.
Use that data to guide informed decision making when planning and targeting marketing campaigns, particularly those on digital platforms.
Monitor and analyze SEM and SEO campaigns focused on our lead generation.
Work cross functionally with appropriate department teams to create innovative marketing programs to support their department goals and align with the Oliver brand.
Design and implement process improvements that positively impact our marketing efforts.
Support outside marketing providers to drive success and sales/marketing campaigns.
Requirements:
Bachelor's Degree in applied sciences, business, business administration, marketing, computer engineering, electrical engineering or mathematics, or equivalent experience.
Experience with marketing strategic planning Experienced with data-driven campaign planning and Analysis.
Ability to compile and evaluate marketing analytics and related data.
Working knowledge with Adobe Creative Suite, spreadsheets, SaaS, Agile, and Google Analytics.
Demonstrated strong leadership skills and attention to detail.
Collaborator with sound time management and business acumen.
Can use critical thinking and work ethic to assist in strengthening our brand and target areas for all services.
Experience seeing projects through from inception to finish.
Job Type:
Full-time
Benefits:
401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Ability to commute/relocate:
Morton, PA:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Marketing:
3 years (Preferred) Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
